BRAND

With color artistry as our core, we meticulously blend high-quality, safermaterials with clean and minimalist aesthetic design. Our focus is on creatinga youthful brand in the art and design field that emphasizes quality, safety.smooth writing, and vibrant colors.
Brand Story:
Kalor was founded in 2022 as a brand new venture under the Shanghai KACO Industrial Co,ltd. It isprimarily focused on the professional market for colored drawing tools. Our product range includesoil pastels, markers, watercolor pens, colored pencils, and vibrant color pens, These offerings havecoalesced to create an independent, distinct, and professional brand image.The name "Kalor" ispronounced the same way as "Color" in English, aligning seamlessly with the industry's essence.
Brand Positioning:
The keywords that define Kalor's products are "Professional + Joy," "Art + Technology." We adhere toan ultra-minimalist product design style, combined with high-quality manufacturing processes, todeliver safer professional art supplies. Our aim is to allow consumers to experience the pleasure thatart and technology bring while using our products.